Its origin can be traced back to one of the illustrious business pioneers of Bangladesh, Late Serajuddin Ahmed. He founded Elite Paints in 1952 and was responsible for setting up businesses in banking, construction, garments, insurance and many more. Based on differences in strategic direction, his eldest and youngest sons decided to launch the Aqua Paints brand in 2005.
The brand is one of few in Bangladesh where quality is never compromised. Raw materials are sourced from internationally recognized suppliers from Germany, Spain and Taiwan. Through backward linkage, it manufactures several of its own raw materials including acrylic and oil based resin, MTT and other chemical agents.
In addition to catering to the premium segment of the market, there is a value option, Rangila. This brand helps in providing quality paint for rural Bangladesh which represents more than 70% of the population.With headquarters in the commercial centre of Gulshan, and a state of the art manufacturing facility in Tongi, Aqua Paints is proud to employ approximately 150 people and contribute towards the local economy.
High quality products at good prices
Using a rich family legacy born in paint, our mission is to use the experiences of the past, human capital of the present and technology of the future to create world class paint for Bangladesh and its people.
Aqua Paint’s business principles are based on our values. Wherever we work, we aim for the highest standards of performance and behavior.
We’re committed to creating long-term value for our customers, employees and society. Our focus is the satisfaction of our customers. We need to provide them with the best quality products and services at a good price. These products should meet stringent health, safety and environmental standards.
We’re committed to social responsibility and sustainable development. We observe the laws where we operate, support fundamental human rights and have high health, safety and environmental standards.
We’re committed insist on integrity and fairness in business management:
- no bribery or unethical practices
- no conflicts of interest
- recording all business transactions and paying government taxes and VAT
We encourage our employees to get involved in community activities, as long it doesn’t lead to a conflict of interest.