After spending ten successful years in Toronto, Canada, Shayaan returned to Bangladesh towards the end of 2015. He has been visiting paint dealers across the country, and businesses, to better understand how the brand can serve their needs. He is also overseeing projects to differentiate brand, change culture and modernize systems in the organization.
Favourite Team: Manchester United
Favourite Colour: British Racing Green
Favorite Drink: Sparkling Water
Born in Chittagong in 1987, Shayaan Seraj received his Bachelor of Commerce in Finance and Economics in the University of Toronto. He began his professional career as a junior media analyst and gradually progressed the corporate ladder in three of the Big Five global advertising agencies – WPP, Interpublic and Publicis. Strong experiences along with a determination for fast growth resulted in him managing the digital team for the largest financial services account in Canada, TD Bank. His diligent management and innovative marketing strategies led to several awards including the prestigious Gramercy Institute “20 Rising Star” and Canadian Marketing Association’s “Best of the Best” award in 2015.
While in Toronto, Shayaan was actively involved in local politics (Director – Burano Condominiums), industry associations (NABS), university programs (Rotman Alumni) and social intiatives (Transparency International).
After gaining 10 years of overseas experience, he moved back to Dhaka in 2015 and became Director of Elite Group. His intention is to recapture the entrepreneurial spirit that led to earlier successful startups, Project Bangladesh and Imhungrybd.com